SEO Implementation Stages
SMO (Social Media Optimization)
Why is SMO (Social Media Optimization) Necessary?
Social media is today's most powerful way to build a positive image, brand awareness, and drive lead generation. We make sure that our clients & their businesses are utilizing all benefits of social media. We specialize in working on various social platforms including Facebook, LinkedIn, Instagram, Twitter etc.
Some of the key motives of SMO include: publishing content on social networks, designing contents in a way so as to encourage sharing etc.

Our full suite of social media services includes:

• Social Strategy Development
• Social Media Consulting
• Social Media Advertising
• Community Engagement

Some of our strategies include:

• Creating post(s) related to business (having brand logo)
• Submitting post(s) on social profiles @ local time
• Inviting friends to become fan
• Finding business related groups and communities
• Sharing your business posts into groups and communities
• Commenting on related posts with the use of “@” and link of social profile(s)
• Sharing news on page
• Posting quotes and tips related to business
• Using “#” (hash tag) in post(s)
• Attracting real likes & followers naturally
PPC (Pay-Per-Click) Campaigns
Benefits A PPC Campaign Can Provide
Pay-Per-Click (PPC) is one of the most effective paid marketing methods that give fast results. It helps to put your brand at the top of search results for queries relevant to your brand and audience. It also works as an immediate source of traffic to your website that helps in driving conversions and contributes to overall revenue growth.

Common Campaigns:

-Google Ads Search Campaign (Goal: Leads)
-Google Ads Display Campaign (Goal: Brand Awareness)
A Facebook Adverts campaign can also be considered along with Google Ads campaigns.

Primary Activities in Execution of a PPC Campaign:

• Designing and developing theme wise ad groups by doing in-depth keywords research for specific target items.
• Writing highly compelling ad copies to sell items with good call to action phrases.
• Using proper bid strategies to get better ROI & results from the campaign.
• Managing the implementation, tracking and measurement of marketing campaigns within a given budget.
• Monitoring and optimizing KPIs on a regular basis to hit the targets.
• Ongoing bid adjustments based on performance
• Ongoing competitive research
• A/B split testing

Have more questions about our Digital Marketing Service? 

Here's 3 quick and easy ways to contact us!


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